One of my theories is that people still put blogging, podcasting etc in the “technology” part of their mind (which for some is a scary place). It should be in the “people” part (which is also scary, but part of our jobs).

Maybe I can do my bit today by debunking one thought – that web 2.0 has to be uber-cool and aimed at a youth audience. Two recent blogs show that to be wrong.

Can you think of anything less exciting than insurance and home buying? (Okay, getting a home is pretty cool, and I suppose getting an insurance payout is exciting – but paperwork is not fun at all!)

New Zealand companies are harnessing blogs, not to do anything especially new, but to get closer to their customers in a way they couldn’t before.

It’s not about whiz-bang technology – it’s about predictability and things working properly. It’s not about the coolest new thing – it’s about the most relevant. It’s not about who can get the most traffic to their blog – it’s about who can make the best connection with the people who do come.

This is a conversation-starter. Want to join the conversation? What do you think a blog is for?