“The guillotine, or dialogue?” – Simon’s guest lecture at Otago University
June 8th, 2009
I was recently invited to give a guest lecture to a group of first year marketing students at Otago University.
Thanks to marketing lecturer Phil Osborne for inviting me, and giving me the chance to give the more academic version of our new, improved intro in a box. You’ll be hearing more about this soon!
Meantime, here’s the recording of my lecture (53 min). The sound starts off a bit scratchy, but gets much better about a minute in.
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Your thoughts and questions most welcome!
(updated) Here are the slides!
And thanks to Anna Haggerty who (very sensibly) asked for a list of the resources I referred to. Stay tuned for more in-depth resources, but this is a start:
Virtual Communities
Tribes: We Need You to Lead Us
Here Comes Everybody: The Power of Organizing Without Organizations
Corporate social responsibility
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Open source movement
Integrated Marketing Communication
Integrated Marketing Communications: Putting It Together & Making It Work
Reality TV
Wikipedia history of Reality TV
Great article on DVD extras
Personal Branding
Free Agent Nation: The Future of Working for Yourself
Me 2.0: Build a Powerful Brand to Achieve Career Success
The Cluetrain Manifesto
The Cluetrain Manifesto: The End of Business as Usual
(or read it online for free at Cluetrain.com )
Experience Economy
The Experience Economy: Work Is Theater & Every Business a Stage
Co-creation
The Future of Competition: Co-Creating Unique Value with Customers
Service-Dominant Logic
The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions 
Generation C
Jake Pearce, The Gen C learning centre -
Jake Pearce, Meet Generation C
Jake Pearce and Simon Young, Ch-ch-changes
and watch out for an upcoming piece by Jake and Simon about Generation C and banking. Well, actually money. More than that, value … we like to get to the heart of things
Stay tuned!
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