Tweeting for a living

June 11th, 2009

Jon Burkhart has one of the best jobs in the world – he gets paid to tweet on behalf of brands.

Sounds like fun, and there’s a good business reason for it to. Check out our iJumpTV interview with Jon, also known as Albinoriotman :

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(Brought to you in glorious high definition thanks to Lewis Bostock )

There’s some great stuff on iJumpTV (if we do say so ourselves), including an interview with someone doing a PhD on corporate blogging , highlights from the Marketing Now conference , and – coming up – social media in action in entertainment, startups and community groups!

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  • http://www.glennedley.com Glenn

    Jon brought up authenticity and how he worked out to overcome the sense of dishonesty people might feel about ghost twitterers. He has come up with one answer that is working well.

    My feeling on tweeting for brands is that if there isnt an icon or character you can use, then be open and honest about who is doing the tweeting.

    Because Twitter can help put a face to a brand, why can’t it be someone who is really passionate about the brand, if the company doesnt have the resource / time to do it properly.

  • http://www.simonyoung.co.nz/ Simon

    Your last point is a really good one, and an idea that courageous brands might take up. There are a lot of combinations of possibilities:

    harnessing a passionate fan, who will represent the brand for free
    paying a fan to tweet for you
    paying a professional to tweet for you
    doing it in-house

    Those are just some of the possibilities, all with pros and cons.

  • http://twitter.com/flyinglens/statuses/2127630266 flyinglens (Marie Young)

    Twitter Comment


    Tweeting for a living [link to post]

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  • http://twitter.com/ijump/statuses/2112923095 ijump (ijump)

    Twitter Comment


    Tweeting for a living: Jon Burkhart has one of the best jobs in the world – he gets paid to tweet on behalf of b.. [link to post]

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  • http://twitter.com/vanya_damyanova/statuses/2127705727 vanya_damyanova (vanya_damyanova)

    Twitter Comment


    RT @flyinglens Tweeting for a living [link to post]

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  • http://twitter.com/flyinglens/statuses/2127724161 flyinglens (Marie Young)

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    @vanya_damyanova Thanks for RT :)

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  • http://twitter.com/NigelBarlow/statuses/2129621986 NigelBarlow (NigelBarlow)

    Twitter Comment


    RT @vanya_damyanova: RT @flyinglens Tweeting for a living [link to post]

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  • http://twitter.com/HH999/statuses/2275832425 HH999 (H H)

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    RT @ijump iJump.co.nz » Tweeting for a living [link to post] (via @tweetmeme)

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