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	<title>Comments on: Vodafone and Twitter &#8211; what went wrong, what went right?</title>
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	<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/</link>
	<description>Making sense of social media</description>
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		<title>By: iJump.co.nz &#187; How Telecom recruits its Online Response Team</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-1305</link>
		<dc:creator>iJump.co.nz &#187; How Telecom recruits its Online Response Team</dc:creator>
		<pubDate>Tue, 01 Jun 2010 08:32:45 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-1305</guid>
		<description>[...] Vodafone&#8217;s 3G guy episode on Twitter [...]</description>
		<content:encoded><![CDATA[<p>[...] Vodafone&#8217;s 3G guy episode on Twitter [...]</p>
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		<title>By: Simon</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-848</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Wed, 03 Jun 2009 23:25:50 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-848</guid>
		<description>Interesting - it sounds like the details are everything!</description>
		<content:encoded><![CDATA[<p>Interesting &#8211; it sounds like the details are everything!</p>
]]></content:encoded>
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	<item>
		<title>By: Simon</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-1666</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Wed, 03 Jun 2009 23:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-1666</guid>
		<description>Interesting - it sounds like the details are everything!</description>
		<content:encoded><![CDATA[<p>Interesting &#8211; it sounds like the details are everything!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Hancock</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-847</link>
		<dc:creator>Matt Hancock</dc:creator>
		<pubDate>Wed, 03 Jun 2009 00:16:44 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-847</guid>
		<description>I didn&#039;t pay attention to the whole campaign because I already have a beef with their hardcoded PXT subject lines - I can&#039;t use Twitpic properly because of it.

If XT did have such a high startup cost, I would go into a Telecom store and ask them if they support subject lines.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t pay attention to the whole campaign because I already have a beef with their hardcoded PXT subject lines &#8211; I can&#8217;t use Twitpic properly because of it.</p>
<p>If XT did have such a high startup cost, I would go into a Telecom store and ask them if they support subject lines.</p>
]]></content:encoded>
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		<title>By: Matt Hancock</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-1665</link>
		<dc:creator>Matt Hancock</dc:creator>
		<pubDate>Wed, 03 Jun 2009 00:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-1665</guid>
		<description>I didn&#039;t pay attention to the whole campaign because I already have a beef with their hardcoded PXT subject lines - I can&#039;t use Twitpic properly because of it.

If XT did have such a high startup cost, I would go into a Telecom store and ask them if they support subject lines.</description>
		<content:encoded><![CDATA[<p>I didn&#8217;t pay attention to the whole campaign because I already have a beef with their hardcoded PXT subject lines &#8211; I can&#8217;t use Twitpic properly because of it.</p>
<p>If XT did have such a high startup cost, I would go into a Telecom store and ask them if they support subject lines.</p>
]]></content:encoded>
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		<title>By: newintel (James Stewart)</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-846</link>
		<dc:creator>newintel (James Stewart)</dc:creator>
		<pubDate>Tue, 02 Jun 2009 08:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-846</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/newintel&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div class=&quot;ccimg1&quot; title=&quot;newintel (James Stewart)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://iJump.co.nz/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;&quot;&gt;
&lt;/div&gt;
&lt;div class=&quot;ccimg2&quot; title=&quot;newintel (James Stewart)&quot; style=&quot;float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/newintel) no-repeat top;cursor:hand;&quot;&gt;
&lt;/div&gt;
&lt;/a&gt;
RT @ijump iJump.co.nz » Vodafone and Twitter - what went wrong, what went right? [link to post] (via @tweetmeme)&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/newintel" title="Twitter Comment" rel="nofollow"></p>
<div class="ccimg1" title="newintel (James Stewart)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://iJump.co.nz/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">
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<p></a><br />
RT @ijump iJump.co.nz » Vodafone and Twitter &#8211; what went wrong, what went right? [link to post] (via @tweetmeme)</p>
<p> &#8211; Posted using Chat Catcher</p>
]]></content:encoded>
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	<item>
		<title>By: classyadele (classyadele)</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-845</link>
		<dc:creator>classyadele (classyadele)</dc:creator>
		<pubDate>Tue, 02 Jun 2009 07:25:16 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-845</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/classyadele&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div class=&quot;ccimg1&quot; title=&quot;classyadele (classyadele)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://iJump.co.nz/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;&quot;&gt;
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&lt;/a&gt;
Tribal Marketing gone wrong. RT @flyinglens Vodafone and Twitter - what went wrong, what went right? [link to post] Note the comments!&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/classyadele" title="Twitter Comment" rel="nofollow"></p>
<div class="ccimg1" title="classyadele (classyadele)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://iJump.co.nz/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">
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<div class="ccimg2" title="classyadele (classyadele)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/classyadele) no-repeat top;cursor:hand;">
</div>
<p></a><br />
Tribal Marketing gone wrong. RT @flyinglens Vodafone and Twitter &#8211; what went wrong, what went right? [link to post] Note the comments!</p>
<p> &#8211; Posted using Chat Catcher</p>
]]></content:encoded>
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	<item>
		<title>By: flyinglens (Marie Young)</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-844</link>
		<dc:creator>flyinglens (Marie Young)</dc:creator>
		<pubDate>Tue, 02 Jun 2009 07:08:25 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-844</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/flyinglens&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div class=&quot;ccimg1&quot; title=&quot;flyinglens (Marie Young)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://iJump.co.nz/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;&quot;&gt;
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&lt;div class=&quot;ccimg2&quot; title=&quot;flyinglens (Marie Young)&quot; style=&quot;float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/flyinglens) no-repeat top;cursor:hand;&quot;&gt;
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RT @newintel Vodafone and Twitter - what went wrong, what went right? [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/flyinglens" title="Twitter Comment" rel="nofollow"></p>
<div class="ccimg1" title="flyinglens (Marie Young)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://iJump.co.nz/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">
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<div class="ccimg2" title="flyinglens (Marie Young)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/flyinglens) no-repeat top;cursor:hand;">
</div>
<p></a><br />
RT @newintel Vodafone and Twitter &#8211; what went wrong, what went right? [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
]]></content:encoded>
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	<item>
		<title>By: Simon</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-843</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Tue, 02 Jun 2009 06:56:59 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-843</guid>
		<description>Thanks Paul! I love the &quot;pushing things far enough to make them squeak&quot;. 

You&#039;re also quite right about this being yonks ago - this blog post has been sitting, unattended, in my draft posts for a while as I travelled last week. However, there&#039;s a lot of learning to be had for those outside the social media bubble, so I thought it worth the post.</description>
		<content:encoded><![CDATA[<p>Thanks Paul! I love the &#8220;pushing things far enough to make them squeak&#8221;. </p>
<p>You&#8217;re also quite right about this being yonks ago &#8211; this blog post has been sitting, unattended, in my draft posts for a while as I travelled last week. However, there&#8217;s a lot of learning to be had for those outside the social media bubble, so I thought it worth the post.</p>
]]></content:encoded>
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	<item>
		<title>By: Simon</title>
		<link>http://ijump.co.nz/vodafone-and-twitter-what-went-wrong-what-went-right/comment-page-1/#comment-1664</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Tue, 02 Jun 2009 06:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://ijump.co.nz/?p=518#comment-1664</guid>
		<description>Thanks Paul! I love the &quot;pushing things far enough to make them squeak&quot;. 

You&#039;re also quite right about this being yonks ago - this blog post has been sitting, unattended, in my draft posts for a while as I travelled last week. However, there&#039;s a lot of learning to be had for those outside the social media bubble, so I thought it worth the post.</description>
		<content:encoded><![CDATA[<p>Thanks Paul! I love the &#8220;pushing things far enough to make them squeak&#8221;. </p>
<p>You&#8217;re also quite right about this being yonks ago &#8211; this blog post has been sitting, unattended, in my draft posts for a while as I travelled last week. However, there&#8217;s a lot of learning to be had for those outside the social media bubble, so I thought it worth the post.</p>
]]></content:encoded>
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