Comments on: What do you think about Ghost twittering?

By: Simon Young

Simon Young — Tue, 20 Oct 2009 03:33:31 +0000

Thanks for your comment. I agree that a smaller business can definitely benefit from a publicity-friendly CEO who actually tweets on their own behalf – but a lot depends on the personality of the CEO.

By: movementmedia

movementmedia — Tue, 20 Oct 2009 02:40:12 +0000

An important post and worthy discussion. Thanks Simon. I disagree with ghost twittering. If someone (be it an employee or a contracted consultant) is positioned to speak on behalf of a company, they should do it under name of the business as a representative, not under the name of the CEO or head of the company. This is the simplest solution as it maintains the integrity of the business and allows it to communicate the desired messages through the elected representative. CEO's don't have to be the one tweeting, but for SME this can have desirable benefits (another conversation). In referencing the NZ Herald story here http://bit.ly/2JWHEQ, once the CEO has completed their 'training' they could transition in easily and join the conversation by introducing themselves to the business's existing followers and updating their profile bio with the relevant information.

Starter for ten?

By: Simon Young

Simon Young — Mon, 19 Oct 2009 21:33:31 +0000

By: movementmedia

movementmedia — Mon, 19 Oct 2009 20:40:12 +0000

An important post and worthy discussion. Thanks Simon. I disagree with ghost twittering. If someone (be it an employee or a contracted consultant) is positioned to speak on behalf of a company, they should do it under name of the business as a representative, not under the name of the CEO or head of the company. This is the simplest solution as it maintains the integrity of the business and allows it to communicate its desired message by its elected representative. CEO's don't have to be the one tweeting, but for SME this can have desirable benefits (another conversation). In referencing the NZ Herald story here http://bit.ly/2JWHEQ, once the CEO has completed their 'training' they could transition in easily and join the conversation by introducing themselves to the business's existing followers and updating their profile bio with the relevant information.

Starter for ten?

By: YvetteFielding (Yvette Fielding)

YvetteFielding (Yvette Fielding) — Sun, 18 Oct 2009 16:05:07 +0000

Twitter Comment

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By: YvetteFielding (Yvette Fieldin

YvetteFielding (Yvette Fieldin — Sun, 18 Oct 2009 15:05:09 +0000

Twitter Comment

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By: gpgrazioli

gpgrazioli — Sun, 18 Oct 2009 11:26:43 +0000

Great stuff Simon. Ghost twittering as well Ghost blogging are not the way forward. It means company did not take social media seriously. It means the fundamental change… did not happen yet. We are all very busy.. it just means u twit less.
If they ghost twit it means company does not care… I personally do not even believe delegation between the company and pa might work. Everybody should have their own account. If it is not you than it is a fake. CEO must have a twitter account no matter what company they work for.