Comments on: Why Twitter is great for branding http://ijump.co.nz/why-twitter-is-great-for-branding/ Making sense of social media Wed, 09 Nov 2011 03:44:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Simon http://ijump.co.nz/why-twitter-is-great-for-branding/comment-page-1/#comment-760 Simon Tue, 03 Mar 2009 07:50:54 +0000 http://ijump.co.nz/?p=493#comment-760 Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it's a blog, MySpace site or something else), through which you can create a brand experience. But I still reckon if it's a good brand, you can "get" it in 140 characters. Whether people "get" iJump yet is another question. :) No-one said this stuff was easy. Working on it! Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it’s a blog, MySpace site or something else), through which you can create a brand experience.

But I still reckon if it’s a good brand, you can “get” it in 140 characters. Whether people “get” iJump yet is another question. :) No-one said this stuff was easy. Working on it!

]]> By: Simon http://ijump.co.nz/why-twitter-is-great-for-branding/comment-page-1/#comment-1591 Simon Tue, 03 Mar 2009 07:50:00 +0000 http://ijump.co.nz/?p=493#comment-1591 Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it's a blog, MySpace site or something else), through which you can create a brand experience. But I still reckon if it's a good brand, you can "get" it in 140 characters. Whether people "get" iJump yet is another question. :) No-one said this stuff was easy. Working on it! Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it’s a blog, MySpace site or something else), through which you can create a brand experience.

But I still reckon if it’s a good brand, you can “get” it in 140 characters. Whether people “get” iJump yet is another question. :) No-one said this stuff was easy. Working on it!

]]> By: Simon http://ijump.co.nz/why-twitter-is-great-for-branding/comment-page-1/#comment-1592 Simon Tue, 03 Mar 2009 07:50:00 +0000 http://ijump.co.nz/?p=493#comment-1592 Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it's a blog, MySpace site or something else), through which you can create a brand experience. But I still reckon if it's a good brand, you can "get" it in 140 characters. Whether people "get" iJump yet is another question. :) No-one said this stuff was easy. Working on it! Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it’s a blog, MySpace site or something else), through which you can create a brand experience.

But I still reckon if it’s a good brand, you can “get” it in 140 characters. Whether people “get” iJump yet is another question. :) No-one said this stuff was easy. Working on it!

]]> By: Simon http://ijump.co.nz/why-twitter-is-great-for-branding/comment-page-1/#comment-1593 Simon Tue, 03 Mar 2009 07:50:00 +0000 http://ijump.co.nz/?p=493#comment-1593 Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it's a blog, MySpace site or something else), through which you can create a brand experience. But I still reckon if it's a good brand, you can "get" it in 140 characters. Whether people "get" iJump yet is another question. :) No-one said this stuff was easy. Working on it! Thanks Matt, good clarification about the difference between an established brand vs a new brand. I think the most powerful thing is the combination of Twitter with other social media elements (whether it’s a blog, MySpace site or something else), through which you can create a brand experience.

But I still reckon if it’s a good brand, you can “get” it in 140 characters. Whether people “get” iJump yet is another question. :) No-one said this stuff was easy. Working on it!

]]> By: Matt @ Kurb http://ijump.co.nz/why-twitter-is-great-for-branding/comment-page-1/#comment-758 Matt @ Kurb Tue, 03 Mar 2009 05:43:40 +0000 http://ijump.co.nz/?p=493#comment-758 Stoked to have provoked some discussion on this! Though I will say my thoughts were more directed at musicians establishing their brands on twitter. It's like maintaining and developing an established brand in SM - like Nike - is a bit different from establishing a new brand in this space, myspace is my example here which became incredibly sticky for emergent Gen Y trends and brands, because it gave them an easily brandable platform and access to an audience. I have my own thoughts obviously, but as I said to @bwagy and on my post, you guys really do represent yourselves well in terms of conversation and SM based brand building and a lot of active users on that site could reflect on the way you guys use it. Stoked to have provoked some discussion on this!

Though I will say my thoughts were more directed at musicians establishing their brands on twitter.

It’s like maintaining and developing an established brand in SM – like Nike – is a bit different from establishing a new brand in this space, myspace is my example here which became incredibly sticky for emergent Gen Y trends and brands, because it gave them an easily brandable platform and access to an audience.

I have my own thoughts obviously, but as I said to @bwagy and on my post, you guys really do represent yourselves well in terms of conversation and SM based brand building and a lot of active users on that site could reflect on the way you guys use it.

]]> By: Matt @ Kurb http://ijump.co.nz/why-twitter-is-great-for-branding/comment-page-1/#comment-1590 Matt @ Kurb Tue, 03 Mar 2009 05:43:00 +0000 http://ijump.co.nz/?p=493#comment-1590 Stoked to have provoked some discussion on this! Though I will say my thoughts were more directed at musicians establishing their brands on twitter. It's like maintaining and developing an established brand in SM - like Nike - is a bit different from establishing a new brand in this space, myspace is my example here which became incredibly sticky for emergent Gen Y trends and brands, because it gave them an easily brandable platform and access to an audience. I have my own thoughts obviously, but as I said to @bwagy and on my post, you guys really do represent yourselves well in terms of conversation and SM based brand building and a lot of active users on that site could reflect on the way you guys use it. Stoked to have provoked some discussion on this!

Though I will say my thoughts were more directed at musicians establishing their brands on twitter.

It’s like maintaining and developing an established brand in SM – like Nike – is a bit different from establishing a new brand in this space, myspace is my example here which became incredibly sticky for emergent Gen Y trends and brands, because it gave them an easily brandable platform and access to an audience.

I have my own thoughts obviously, but as I said to @bwagy and on my post, you guys really do represent yourselves well in terms of conversation and SM based brand building and a lot of active users on that site could reflect on the way you guys use it.

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