http://ijump.co.nz/your-customer-is-not-a-target/ Making sense of social media Mon, 15 Mar 2010 03:16:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://ijump.co.nz/your-customer-is-not-a-target/comment-page-1/#comment-1199 Simon Young Tue, 20 Oct 2009 03:28:07 +0000 http://ijump.co.nz/?p=576#comment-1199 Love your thoughts on this, Iain. Don't you think the language shapes our thinking though? The military analogies that have the implied subtext of imposing our will on others? Love your thoughts on this, Iain. Don't you think the language shapes our thinking though? The military analogies that have the implied subtext of imposing our will on others?

]]> http://ijump.co.nz/your-customer-is-not-a-target/comment-page-1/#comment-1198 Iain Urquhart Tue, 20 Oct 2009 03:07:49 +0000 http://ijump.co.nz/?p=576#comment-1198 I don't think the words really matter. A target is a target is a target. It's something you're aiming for, something you want to reach. So yes the customers we want to communicate with are our target audience (target meaning our goal and audience meaning people). What I think is most important is to not lose sight of the fact that our target audience are people. People with emotions (rational and irrational), individual attributes and each unique in their own right. And that in communicating with a "target audience" we need to be aware of the variances within that group. Perhaps I'm leading towards more personal communication, more dialogue and more transparency. Sound familiar Simon? I don't think the words really matter. A target is a target is a target. It's something you're aiming for, something you want to reach. So yes the customers we want to communicate with are our target audience (target meaning our goal and audience meaning people). What I think is most important is to not lose sight of the fact that our target audience are people. People with emotions (rational and irrational), individual attributes and each unique in their own right. And that in communicating with a “target audience” we need to be aware of the variances within that group. Perhaps I'm leading towards more personal communication, more dialogue and more transparency. Sound familiar Simon?

]]> http://ijump.co.nz/your-customer-is-not-a-target/comment-page-1/#comment-1159 Simon Young Mon, 19 Oct 2009 21:28:07 +0000 http://ijump.co.nz/?p=576#comment-1159 Love your thoughts on this, Iain. Don't you think the language shapes our thinking though? The military analogies that have the implied subtext of imposing our will on others? Love your thoughts on this, Iain. Don't you think the language shapes our thinking though? The military analogies that have the implied subtext of imposing our will on others?

]]> http://ijump.co.nz/your-customer-is-not-a-target/comment-page-1/#comment-1158 Iain Urquhart Mon, 19 Oct 2009 21:07:49 +0000 http://ijump.co.nz/?p=576#comment-1158 I don't think the words really matter. A target is a target is a target. It's something you're aiming for, something you want to reach. So yes the customers we want to communicate with are our target audience (target meaning our goal and audience meaning people). What I think is most important is to not lose sight of the fact that our target audience are people. People with emotions (rational and irrational), individual attributes and each unique in their own right. And that in communicating with a "target audience" we need to be aware of the variances within that group. Perhaps I'm leading towards more personal communication, more dialogue and more transparency. Sound familiar Simon? I don't think the words really matter. A target is a target is a target. It's something you're aiming for, something you want to reach. So yes the customers we want to communicate with are our target audience (target meaning our goal and audience meaning people). What I think is most important is to not lose sight of the fact that our target audience are people. People with emotions (rational and irrational), individual attributes and each unique in their own right. And that in communicating with a “target audience” we need to be aware of the variances within that group. Perhaps I'm leading towards more personal communication, more dialogue and more transparency. Sound familiar Simon?

]]> http://ijump.co.nz/your-customer-is-not-a-target/comment-page-1/#comment-1155 owen Sun, 18 Oct 2009 23:55:33 +0000 http://ijump.co.nz/?p=576#comment-1155 Let's call them . . . . our FRIENDS!!! :D Let's call them . . . . our FRIENDS!!!

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